Summer evenings on the lawn, children play a game of chase in which they run after one another, and when they get close enough to the person they are chasing, they reach out their hand and touch the person, screaming in delight, “Tag, you’re IT!”
Within your website, content tags work along the same idea, allowing authors to identify related content, simply by tagging it and make it active.
Our recent post covering categories explained how beneficial their use may be to enhance your SEO efforts. To further your SEO efforts and use the robust taxonomy and structure of WordPress, you must use tags.
Tags can be considered micro-categories or labels which help readers find what they want. Most WordPress themes allow tags to be displayed with posts. Tags are clickable, bringing up other content with the same tag.
Tags can be used to sort and search for content. They allow readers find what they want and add additional descriptors beyond the broad category into which you placed your blog post. According to WordPress.org, tags “aids in navigation and allows posts and to be grouped with others of similar content.” The WordPress Codex (information about using WordPress) also further clarifies tags and notes:
A good example would be one from the world of birds. You might have categories of birds like songbirds and then have a post about Bluebirds in which you discuss bird houses and feeding. Your tag structure would be: bluebirds, bird houses, feeding songbirds, backyard birding, etc.
If your WordPress theme has a sidebar, you may place a tag widget in the sidebar to aid readers. This display of words AKA tags is active, allowing click to view all posts with a specific tag.
If you are a subscriber of WP Intelligence you’ll want to be sure to watch our tutorial video number seven on categories and tags.
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